Strategic Internal Communications in Government: How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value is a conference that covers topics such as:
- Building the business case for adding social media into your existing communication plans
- Motivating and engaging employees in your business strategy for performance-driven results
- Developing a tighter focus on the metrics that matter to your employees and the business
- Using strategic internal communication to communicate radical change and achieve business results
- Dispelling the confusion and discovering the exciting promises as well as the challenges of using Web 2.0 tools
- Leveraging technologies, and your Intranet, to provide the correct information efficiently
- Incorporating social media technologies into your existing communications plans to maximize results
- Setting measurable communication objectives that connect communication activities with bottom-line results
- Seeing the importance of two-way communication and the impact you can achieve by conversing with your audience
- Engaging senior leadership to ensure they are consistently modeling messages and leading the charge – including using social media tools to connect with employees
- Implementing an employee engagement campaign as a business asset to positively affect the bottom line
- Focusing your message to cut through the clutter and deliver your key message effectively
- Identifying internal champions across multiple departments and company functions
- Developing an effective social media strategy and measuring your results
- Integrating social media tools with your traditional communications to reach your employees more efficiently and effectively
- Involving the right partners (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results
- Utilizing internal communications as a catalyst for culture and leadership transformation in a mission-driven organization
- Using leadership communication to build employee trust and engagement
Strategic Internal Communications in Government: How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value 2013 brings together state, federal and local government Directors, Managers, Leaders, Analysts, Administrators, Officers, Advisors, Specialists, Staff, Coordinators, Consultants and Assistants involved in: Internal Communications, Public Affairs, Corporate & Brand Identity, Employee Engagement, Interactive Media, Corporate Communications, Online, Publication & Web Content, Brand Development, Social/New Media, Training & Development, Change Management, Employee Communications, Organizational Transformation & Development, Intranet Communications, Electronic Communications, Human Resources, Media Relations, Business Development, Emerging/Digital Media, Communications Management, Global Communication, Public Relations/Affairs and Strategic Planning.