Getting Started: Using Social Media in Student Recruitment 2016

Getting Started: Using Social Media in Student Recruitment 2016 is a webinar dedicated to interacting more effectively with prospective & admitted students at various points of the enrollment funnel.

Key Topics

• Suspect vs. prospect: why is this stage important?
• Suspects
• "Opening the window": Conveying a sense of culture & community
• Building brand awareness
• Prospects
• Institutional examples
• Using student workers in social media outreach
• Engagement with prospective students: How much is too much?
• Admitted Students
• Institutional examples: Twitter, Instagram, and Snapchat
• Using social media as a yield strategy
• Characteristics of interactions with admitted students
• Institutional examples: Facebook, Twitter, and paid closed communities